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In this video I talk about three things: refraining, attending and building rapport. This is the first of three guides to active listening.

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A lot of people in Internet marketing do not take the time necessary to build subscribers. They concentrate all of their marketing effort on other things and completely ignore the list.

There are a lot of ways to build a list, some faster and some shorter, but this article is not going to deal with those details. Instead, the focus will be on why you must get started immediately in building a database of subscribers, and the consequences for not doing so

One of the easiest ways to explain this would be with an example. Person “A” does not want to build a list. He builds an affiliate review site, perhaps dozens of them, and then promotes his site with marketing. He writes dozens of articles telling people to go visit his site and buy his product. They do, and he is happy. He gets 2% of the readers to click on the link in his resource box and this leads to sales. Over an amount of time, while those articles are circulating, he adds more so that he is getting a larger volume of sales. He does other marketing activities as well, and does pretty good for himself.

On the other hand, Person “B” puts an opt-in box on his site for a free e-book, and everyone taking his offer agrees to be signed up to his list. He writes dozens of articles, submits them and gets a 2% click through rate. He makes less money (perhaps from subtle links within the e-book) but builds up his list. He writes more articles just like person “A” did and submits them too. His list is building up, but he is making less income currently. His older articles are still circulating, and he is adding more. His list is getting bigger, and he is getting ready to introduce some products to these people. At this point he has made few money, but he is happy because he has a long-term plan.

The difference between these two people rests in two things:

1. The 2% click through rate for person “A” will result in sales, but the conversion rate on that 2% will be lower than the conversion rate for person “B” that is offering a free product, while building up his list. A lot more people are going to sign up for a free product than purchase a product outright. People love to get things for free!

2. Person  “B” has a long-range plan for continuous sales and person “A” does not. Person “A” has to have unique traffic hits in order to make money. He needs to constantly find new customers all the time, and cannot concentrate on anything else; or else his sales will drop. He has set himself up to continuously have one focus only. He can still make a lot of money this way, especially if he builds up a large amount of sites that are doing well, but the money is in the list and he is throwing thousands of dollars out the window by ignoring it.

Person “B” sets his plan in action by building rapport and trust with his list; he gives them something of value and does not hard sell during the relationship-building phase. He continues this with his existing customer base while he keeps on building up the list. After some time he will directly offer an item to his customers that he feels will give them good value and help them in that certain niche. He will get sales based on building up their trust and respect. He will probably get a lot of sales and make a lot of money. He will continue this routine, sending out good value, mixed with occasional offers of high quality; and as this list grows, so will his income.

At some point the momentum has built up so strong that he no longer has to put too much energy into building his list, it will just seem to grow by itself. At this level, he can work more on the offers he is sending out, give coaching lessons or one-on-one consultations at a very high fee, hold online or off-line seminars, participate in massive joint ventures, and be considered a respected professional in his niche. This is long-term thinking that results in pure gold.

If you have been sitting on the fence about starting to build a list, jump off and start one. Your workload will be considerably reduced once you don’t have to keep focusing on finding another customer. You can start other projects while maintaining your customer base and growing it. You can expand your site, or start something completely new. You will have more freedom to work and create your business the way you want it to grow, and even have fun with it.

Hopefully this article has helped you to rethink building a list and the power behind it. Take a moment to reflect on why you haven’t started building one if you haven’t yet; and if you have started one, think about what you can do to make it even bigger.

They key to have a responsive list is to build strong relationships with your subscribers. If you have a huge non-responsive list, it is of no use to you at all. By sending them useful and solid information related to what they are looking for when they initially opted in, you can keep them happy and subscribed to your list for years to come.

Building lists is a very important activity, be it you run an offline or online business. Your subscribers are those who have already known your brand and business. You just need to build strong rapport with them and stand a higher chance to convert them into your clients.

Let me share with you 5 tips to build a stronger relationship with your email list subscribers:

1. Always deliver what you promised. If you promise that they will get a free email course from you for the next 5 days, make sure that you deliver the emails. This is the initial trust that your subscribers want to see from you. If you do not deliver, they will not hesitate to opt out of your list.

2. Conduct online surveys. Invite your subscribers to participate in your business by asking them to take surveys to gather feedbacks on what they like and dislike about your products and services. If you intend to launch a new product for your company, you can gather some insights from your subscribers first before sending your new product for production.

3. Send them useful articles. If you write articles about your industry products and services, send them the links to your articles. This is a great way to build rapport and credential.

4. Set up a blog. A blog is useful to provide your prospects with latest information and updates about your company. It also acts as an informal way to connect better with your prospects. Whenever you write a new blog post, send the link of your blog post to your subscribers and invite them to read it.

5. Send them free PDF reports. You should send your subscribers free PDF reports from time to time. These reports should provide solid information for your subscribers and is best to not exceed 50 pages. Subscribers love free gifts and you can be sure that free PDF report is something that they are looking for.

Here you are with these 5 tips to build a stronger relationship with your email list subscribers. Remember, a responsive list is the key to email marketing success.

If you had to choose between remembering something about your client or everything about your product and services, which would you choose? Learn more at www.thompsonprofessionals.com

Hello there,

First of all, A Big Thank you to Prof Iqbal Jiwani!!!

Why??

I had almost given up on my hobby of article writing till day before yesterday when I got a surprise call from my Professor saying a friend of him from Dubai told him about the article which had a mention of his.

God bless the person in Dubai – May this Shopping festival fill your house with free gifts!!!!!

Professor said he really liked and enjoyed reading my articles and bucked me up that I must develop it.

The effect of his call was so intense that this is my 5th article. Since two days I just reflected on where I had stopped and zeroed in on the events which I thought I can write on some sensible stuff which you might enjoy.

Yesterday I slept at around 1am. Today I woke up at 6, attended IT (Information Technology) lecture from 9 to 2. Went out for a social visit post class, returned home at 4:30pm, had tea and sat for article publishing on net.

Its almost 5 hours now but I am just enjoying this!!!! My eyes are about to close (feeling sleepy) but I am not tired. There are lots of thoughts going across my brain that I want to pen down.

So, once again THANK YOU MR DUBAI FRIEND AND PROFESSOR IQBAL JIVANI – once again you have made a difference in my life with your boosting words

Whoof!!! – I talk so much!!!! Just a simple Thank you was 9 paragraphs!!!

Alrite now coming to the topic, Rapport a powerful tool.

Its been over six and a half years in corporate world now. Over the years, I have been lucky to be among the best of people. But I have learnt a beautiful lesson that building rapport with the team fetches unexpected results even amidst a situation which seems completely hopeless.

So, what do you mean by rapport?? Rapport as mentioned in Thesaurus dictionary refers to relationship, understanding, bond, link, affinity, connection, empathy.

Personally I feel, all the attributes mentioned above perfectly describe rapport but without a genuine and sincere feeling and clean intentions it’s all a failure.

Showing off you are concerned, praising for the hell sake of it doesn’t build a rapport. It’s a beautiful gesture which you genuinely feel for someone and express it in most simple terms where it touches other person. If you are true and sincere, you don’t need to bother whether it will impact others or not. It will all fall in right place when your intentions are right.

When a rapport is build, people automatically start loving you, respecting your word. You become important to them and your reputation matters to them.

When you have a problem and are low, you will find millions who are sad coz you are low and trying their best to cheer you up, even putting their best, to the maximum possible extent but ensuring you get back that smile and energy in you.

My work involves lot of coordination with people. I act as a link between the top management and team below. When I joke with them, speak in the language they talk, caring for them when they are low, the team really values it.

Result being – one word and my job is done. Happily!!! Needless to say this is not everyday every case instance but on a scale of 1 to 10. 7 times it has worked. I guess that makes it a successful weapon, isn’t it??

Moral of the story:

Nobody will ever remember

How you look

How you speak

What you did or

Anything else!!

But they only things they will remember is

How you made them feel!!!