They key to have a responsive list is to build strong relationships with your subscribers. If you have a huge non-responsive list, it is of no use to you at all. By sending them useful and solid information related to what they are looking for when they initially opted in, you can keep them happy and subscribed to your list for years to come.

Building lists is a very important activity, be it you run an offline or online business. Your subscribers are those who have already known your brand and business. You just need to build strong rapport with them and stand a higher chance to convert them into your clients.

Let me share with you 5 tips to build a stronger relationship with your email list subscribers:

1. Always deliver what you promised. If you promise that they will get a free email course from you for the next 5 days, make sure that you deliver the emails. This is the initial trust that your subscribers want to see from you. If you do not deliver, they will not hesitate to opt out of your list.

2. Conduct online surveys. Invite your subscribers to participate in your business by asking them to take surveys to gather feedbacks on what they like and dislike about your products and services. If you intend to launch a new product for your company, you can gather some insights from your subscribers first before sending your new product for production.

3. Send them useful articles. If you write articles about your industry products and services, send them the links to your articles. This is a great way to build rapport and credential.

4. Set up a blog. A blog is useful to provide your prospects with latest information and updates about your company. It also acts as an informal way to connect better with your prospects. Whenever you write a new blog post, send the link of your blog post to your subscribers and invite them to read it.

5. Send them free PDF reports. You should send your subscribers free PDF reports from time to time. These reports should provide solid information for your subscribers and is best to not exceed 50 pages. Subscribers love free gifts and you can be sure that free PDF report is something that they are looking for.

Here you are with these 5 tips to build a stronger relationship with your email list subscribers. Remember, a responsive list is the key to email marketing success.

If you are dealing with a claims adjuster, whether to settle on the value of your car or the value of your injuries you are a negotiator. To get the best result you need to know some things about the science of negotiation. The first principle is “build rapport.”

Recognize The Human Element

”Negotiators are people first,” say Roger Fisher and William Ury of the Harvard Negotiating Project. “A basic fact about negotiations, easy to forget in corporate and international transactions, is that you are dealing…with human beings. They have emotions, deeply held values, and different backgrounds and viewpoints….”

Clarence Darrow was one of the most famous and successful trial lawyers of the 20th Century. What was the most important part of his job? “The main work of a trial attorney is to make a jury like his client,” said Clarence.

What Darrow knew instinctively in the 1920s, persuasiveness expert Robert Cialdini has proven scientifically in the 21st Century. Cialdini, author of “Influence Science and Practice” says likability is one of the seven big factors in persuasion. “Few of us would be surprised to learn that, as a rule, we most prefer to say ‘yes’ to the requests of people we know and like,” says Cialdini.

Make yourself likable by establishing similarity, by sincere compliments, by an attitude of cooperatively working together, by familiarity and by association with good things,

1. Similarity: Birds of a Feather Flock Together

Any type of similarity builds likability says Cialdini. This can include common background or interests, age, religion, politics, mood, verbal style, body posture, name or even cigarette smoking. Use casual friendly conversation to discover what you have in common with the claims adjuster. Chit chat. Get to know her a little bit. Build some rapport.

2. Compliments: You Catch More Flies With Honey Than With Vinegar

”…we tend, as a rule, to believe praise and to like those who provide it, often when it is probably untrue,” reports Cialdini. Ask yourself, “What do I genuinely admire about this claims adjuster?” Express your admiration in a sincere fashion.

3. Cooperation: We Are In This Together

Yes, it’s true. You and the claims adjuster are working together to achieve an objective–settlement of your claim. Cooperatively working together with others increases liking, reports Cialdini. Or as Roger Dawson, world-renowned negotiation expert puts it, “avoid confrontational negotiation.” You can get confrontational if you need to, later, as a last resort, but your first option is to approach this as a team effort. “What do we have to do to get this resolved?” is your basic approach. Use the term “we” as often as possible.

4. Familiarity: It Breeds…

Sure familiarity can breed contempt when it’s friends or inlaws staying too long at your house but, as a general rule, when we get to know people we tend to like them. Build familiarity through casual friendly conversation. Time on the phone is time well invested by you and the adjuster.

5. Association: Don’t Shoot The Messenger

Whenever possible associate your self with good things. If you have friends in common mention it. Talk about the pleasant aspects of the weather. Keep your conversation upbeat and cheerful. This is not the time to complain about your spouse or your deadbeat son-in-law.

Conclusion

When dealing with a claims adjuster start with the human element. A claims adjuster is a human being and we humanoids like to work with and are influenced by people we like. So, make yourself likable with similarity, compliments, an attitude of cooperatively working together, familiarity and association with good things.

Despite rapport being a very straightforward process many people still fail at it and for those who do it well the rewards can be life changing. Fortunately, with regular practice those who currently struggle at building relationships can find themselves creating rapport with far greater ease in a short space of time. The trick lies in Hypnotic Communication.

Research at a macro level (sociological) and micro level (psychological)has shown that we are drawn to people who are either similar to ourselves or who we consider to be very dynamic. We feel comfortable around familiarity, so if someone is reflecting back to us behaviours we ordinarily use we will subconsciously feel far more comfortable around them. Have you ever noticed how close friends talk the same way with the same inflections and word usage? Even more extraordinary, there is a process called ’synchronous menstruation’ where menstruation cycles of women who live together long enough tend to become synchronised. I know a girl who lived with a few other girls at college who experienced this.

Therefore, in order to build rapport you must copy, as subtly as possible, the rhythms of behaviours another person exhibits. As the person leans forward in their seat you lean forward a few seconds later, as they take a drink you take a drink, and then watch as they follow when you lean out again. Before you say it; no-you wont get caught. You do it all the time with the people you are close to, the difference here is that you can now create a far more relaxing situation with those you don’t know. Also, I’ve done this for years and have been nothing but successful. I should add a little tip, one of the most effective ways to build rapport very quickly is to match their rate of speech. Speak at the rate they speak and they will feel much more comfortable with you.

If you want to build rapport with someone, a love interest let’s say, then it goes without saying that you should mirror them. If you want to come across as a leader in the group, and believe me when I say there isn’t one situation where there isn’t a ‘leader’ of some sort, then naturally you will attempt to build rapport with the leader. But to be honest, all of this is much of a muchness. Building rapport is simple; stupidly simple in fact. The overall goal of mirroring, however, isn’t to just build rapport, but to lead. My question to you is this, if George Clooney began speaking to you and a group of others what would happen? Would they recoil in disgust? Would they ignore him? Or would they be compelled to seek his approval and begin mirroring him? Of course other possibilities could occur but I’m guessing the last would be the response from the majority. So good old George wouldn’t have to move a finger and he’d have people clamouring to follow him. So if George can do it why not you?

With that let’s shift, for a while, or forever, your frame of mind. You might be saying ‘yeah but George is rich and handsome and I’m not, so how can I do that’?! It’s surprisingly straight forward actually! The feelings we experience minute by minute are rarely a choice. Every single thing around us carries some form of emotional/psychological weight for the individual. No matter how bland the object it will still have some effect on us. The same exists for the behaviours we see displayed by other people. If there is someone we feel strongly about we will often tie in some of our feelings to their mannerisms and find ourselves feeling similarly to people who display the same mannerisms.

So let’s take George again. Look at his mannerisms. Don’t you think his many millions of admirers won’t have tied some of their emotions for him to some of his mannerisms? You’d better believe they will have. And for anyone who doubts this ask yourself the question ‘has there never been a single person who wasn’t wealthy and good looking but was still considered very ‘cool’ and attractive to the opposite sex? Of course there are and while some people sit and make excuses for their shortcomings others reap the rewards of developing their weaker areas. Above all be flexible! If it doesn’t work, try something else. Behavioural flexibility is key. Confidence in displaying those behaviours is also important.

Apart from what I’ve already mentioned I would like you to remember one more thing. In any given context be aware of how people are responding to you. Don’t be so unaware of how you come across that people see you as an ass. No one likes smugness or arrogance. Always be warm with people when you feel they deserve it and when your attention is else where they’ll crave that warmth again. In the same vain, you must have the mindset that no one is important enough, except for your family, to demand all your attention all the time. No one! The more attention you give a person the more available you will appear and the less value you will give yourself. Diamonds are expensive because they are rare. The boyfriend who is always hanging around and sucking up to the girl is the one who is too available and underappreciated sadly. This is true for any relationship you have outside of your family. Be the one whose time is rare and see how needed you are.