“To serve is to rule.” – Lao Tzu Are you serving others the way you expect to be served? Make your customer happy. Keep your customer happy. Forever. If you don’t have the time or the interest to do so, someone else will. Sell them and serve them so that you can sell them again. And again. And again. Where does customer service begin? In the next decade, it will BEGIN with a 100% loyal customer. Start now. Don’t let your customers sing “I can’t get no satisfaction.” Here’s how to create memorable, legendary customer service. Looking for a success definition? It’s one word! Is there one word that defines success? Yes, there is. It’s attitude. And I’m certain that you have studied or been told that a positive attitude is the key to success. Not quite. Attitude is defined as the way you dedicate yourself to the way you think. Your thoughts can be positive, neutral, or negative – and you choose them. You choose the way you think, the way you speak, and the actions you take. Positive, neutral, or negative. What are your attitude thoughts, expressions and deeds? What are your attitude choices? Are you ready to win, or thinking you’ll probably lose? It occurred to me that the word attitude is just one part of the phrase that sets your thinking in motion. Attitude comes in many formats and circumstances. If you segment your attitude thoughts, you’ll be able to focus more on a positive process and have greater impact on the outcome. You have always known that you must have a

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